In the event you’re a Nest Aware subscriber, you’re going to should fork over more cash quickly. Google has hiked up the worth of its Nest subscription service.

On the Google Store page, you’ll now see that the worth of Nest Conscious has shot up from $6/month or $60/yr to $8/month or $80/yr. Nest Conscious Plus has additionally been elevated from $12/month or $120/yr to $15/month or $150/yr.

In the event you’re unfamiliar with Nest Conscious, it’s a service you’ll be able to pay for to realize extra advantages with the best Google Nest devices. By default, Nest cameras file about three hours of occasion historical past. The usual plan extends occasion historical past to 30 days. In distinction, the Plus plan stretches this out to 60 days and provides the good thing about 10 days of steady video historical past. It additionally gives face detection, sound detection of smoke and carbon monoxide alarms, permits the Nest Hub Max to behave as its personal digicam, and makes it simpler to contact the 911 name heart closest to your property.

In the event you’re a brand new buyer, you’ll see the worth change beginning right now. Present subscribers within the US, UK, and Australia, alternatively, will see the change in fall 2023. Different international locations will reportedly be notified 30 days previous to the worth enhance.

Not everybody will probably be affected by the worth change, nevertheless. Google says, “Value modifications will not be relevant to you you probably have canceled your subscription, or in the event you obtain Nest Conscious by way of considered one of our companions, like ADT.” In the event you don’t know you probably have Nest Conscious by way of considered one of Google’s companions, the corporate explains how one can examine on its support page.

As for why we’re seeing a value enhance now, Google provides a imprecise reply. “Subscription costs can change to maintain up with market shifts, which may embrace inflation and native tax updates.”